UK Glamping: A Wild Ride in Recent Years
Glamping is evolving fast, and 2025 is going to shake things up. Social media is becoming the go-to place for bookings, with Instagram and Facebook making it easier than ever to reserve a stay without leaving the app. TikTok’s future is uncertain, but other platforms are stepping in to capture engaged audiences. Wellness travel is booming, so expect more sites incorporating meditation spaces, outdoor retreats, and nature-focused design. Big brands are creeping into the space, while smaller operators are expanding or teaming up to scale. The market is getting crowded, and cookie-cutter glamping won’t cut it anymore—guests want something truly unique. The ones who adapt, stay authentic, and offer real experiences will be the big winners this year.
This article is from the Industry Trends & Insights series.
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